Part 1 in a Series

All you need to know about Guaranteed Web Site Traffic and Visitors.

If you have a website, and are looking for cost-effective ways to promote the site, you might wish to consider “guaranteeing” that people will come to your site.

Today there are FOUR Primary types of guaranteed traffic you can purchase:

1. Pop-Up Ads
   A small window pops “up” over the webpage you are visiting with some sort of advertisement.
2. Pop-Under Ads
   A small window pops “under” the webpage you are visiting with some sort of advertisement and only becomes visible when you close the web page
3. Pop-In Ads
   This type of ad pops “into” the webpage you are visiting –seeming to hover between your screen and the website. You must close this ad or wait for it to disappear before you can continue with the website.
4. Redirected Ads
   This type of ad takes you to a website different than the one you tried to visit, because the original site no longer owns that web address.

There are other types such as, Search & Performance Campaigns, Pay-per-click (PPC) and Cost-Per-Action (CPA) which we will discuss at a later date.

Over the next few days, in this series of articles I will discuss the two most popular and affordable means of generating traffic to a website; Pop under and redirected traffic. Both work differently therefore, you should expect different results.

Type #1: Popunder Campaigns

These have been popular for years and are promoted on many major websites. This type of ad mysteriously seems to show up sitting on your computer screen AFTER you are finished at a particular site and close the browser. Remember that X10 camera banner? How about Expedia with the different games to play?  I bet you do!

Consider pop-under ads to be an Internet version of Outdoor Billboards. Because it is like a billboard, you will want to use active* or “intrusive” advertising techniques.

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[*Quick Definition] Active Advertising:  This form of advertising is considered active or intrusive because the viewers are passive, meaning they are not specifically looking for you or your service at that time.  Radio, Television and Billboard ads are all forms of Active Advertising.

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An effective active ad is used to reach out and grab someone who is not particularly looking for your product or service at that moment. The idea is to generate name recognition and familiarity in the marketplace with your brand.

[==SUCCESS TIP==] Whenever using this type of marketing, you must do a LOT of it (quantity and frequency) in order to be most effective.

The reason you need to do a lot of active marketing, is because the target audience is passive. Therefore, expect your response and conversion rate (as it relates to your ROI) to be lower than passive forms of advertising. This is because the majority of potential customers will not respond the first time they see your ad. People are busy, and they need to be reminded of your business.

With pop-under ads, people are going about their everyday web browsing, looking for whatever they happen to be searching or learning at that moment. If you are able to target your campaign then the site they are browsing should be somewhat related to your offer. However, remember they are not necessarily looking at that time for what you have to offer. So you are in a sense interrupting their browsing experience. This is why it is called “intrusive” marketing. SPAM is an example of active marketing that is seen as both “intrusive” and “offensive”.

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[Think about it]  When was the last time you saw an ad only ONE time and responded immediately to it?  How often do you have that type of immediate response?  Do you usually need to see an ad a few times before you take action if it is not an immediate need?

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Pop-up blockers are growing in popularity, but in all honesty, reports from many advertising networks show that less than 3% of internet users have an active pop-up blocker. On the flip side, a report from IT Facts (http://www.itfacts.biz/index.php?id=P1146)  says as many as 30% of internet surfers have pop blockers, however sources at advertising agencies say the actual number lies somewhere between the two.

A good traffic company promoting your ads will NOT count blocked pop-under ads against you. If they do count blocked ads against your order, find a new company! In other words, if your pop ad has been blocked by a pop blocker, then technically it has not been shown.  If their system can not tell the difference between a viewed ad and a blocked ad, there is a good chance you are buying poor traffic, or worse FAKE traffic.

The goal is for your offer to catch a percentage of the people who see your advertisement at the exact right time and make them say “oh, that looks interesting”.  Just like on a billboard on the Freeway, you have 1-3 whole seconds to get your message across. This means that if you do not interest a person within that time, they move their mouse to the upper right corner of your ad and press the [x] to close it. When purchasing guaranteed traffic, try to use a company that gives you full page sized or smaller than normal sized pop-under ads. This will give you an extra second or two to catch a person’s attention as they have to travel to the “x” to close the window.

The downside of a pop-under is you generally do not get a chance to be seen by the same people over and over with your message. In the advertising business, this important technique of repetition is called “frequency”.

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[*Quick Definition] Frequency:  Term used to describe the ratio or number of times an individual sees or hears the same advertisement. The higher “frequency” you have the better response you will get.

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Frequency is a major factor in response rates to any advertisement. You can see this in how often in a small time period you see the same commercials on TV. 

Frequency creates name recognition, brand familiarity and stability. All of which are necessary for positioning a product or service properly in consumers minds.

Using our billboard example again, this time we will contrast it with our pop-under ads. A billboard gets a lot of frequency. They are often effective at branding because travelers usually use the same roads multiple times per week. This allows a message to be presented to the same people, day after day, month after month. 

The street my office is on gets about 80,000 vehicles passing it per day.  This causes the billboards in this area to be pretty expensive as our building is located on a major road. As you can imagine, I am surrounded by many restaurants.

Alternatively, the benefit of a pop-under over a billboard is if, and I mean only IF, you have an awesome headline that grabs a persons attention immediately, they will most likely look to see the offer you have available and “click” for more info – right that second. It is highly unlikely that a billboard will cause a person to stop where they are going and immediately pull over to the side of the road to get your number and call you. The exception of course being a “directional” billboard (i.e. Chevron or McDonalds next exit).

For specific category targeted USA Pop-under ads expect to pay $6-$8 per 1000 on the retail side. Wholesale pricing is about 1/3 – ¼ the price of retail. Most reputable traffic providers will deliver traffic within 30 days, have a delivery guarantee, have a customer support phone number or LIVE help and some even have a rush option.

If you are willing to put pop-under ads on your own website, in exchange for putting your pop-under ad on someone else’s site, you may wish to consider an exchange. A company that has been around awhile you can try is www.ExitExchange.com.  It is free to sign up for the exchange or you can buy traffic at about $20 per 1000.

If you want a company to do it all for you and want rock bottom wholesale pricing try www.Pop-Under-Ads.com The prices for identical traffic is about 25% of the price of www.TargetedVisitors.NET, however they do not offer all the extras like double traffic and free landing pages.

Stay tuned for part 2 tomorrow!