Ok so everyone knows the most powerful word in marketing is FREE.

Majority of americans take the view of "if its free, its for me!"

  You might be saying “But what can I offer for free? Maurice, surely you do not expect me to give away what I SELL do you?”

Well yes and no.  Why not give something that leads to the product or service you offer.

For instance what if I offered you a FREE report on: 

10 Pitfalls to AVOID before doing Direct Mail

Would you take it?  Even if you knew I owned a Printing Company?  Of course you would.  And my offer does three things.

1)     It qualifies the prospect.  People who never have and never will do a direct mail campaign have no reason to get this free report.

2)     It sets me up as an expert.  I am giving you helpful information (for free), something most likely none of my competitors offered you.

3)     Gives me their contact info and permission to follow up with them.

In the end, people go with who they feel are most qualified as someone who “gets them”.

If in my report I understand the needs of my prospect, then there is a good chance they will feel I can help them.  Which allows them to buy from me.

No one likes to be sold – but everyone loves to buy (shop).

Can you think of a report, checklist, toolbox, or other incentive that uses your expertise and knowledge that would give people a reason to contact you and allow you to contact them in the future?

If you can’t contact me and I will give you a free 15 minute consultation to help you get the creative juices going J

On 23 days until I get to open the present you bought me! (you did buy me a gift…right?) ;)

Hope you are having a Blessed Christmas Season at home and in your biz,

Maurice Evans