who will win $500 for Search Engine Optimization at http://www.SEOBowl.com?

adsense can now be displayed with other ads.

"How To Quickly & Easily Get A Load Of Fresh Content Every Month EVERY WEEK To Use Any Way You Please Without Writing A Single Word ...PLUS Learn from our Mastermind Group how YOU TOO CAN MAKE MONEY FROM ARTICLES!" Are you looking to cash in on the Google Adsense craze? How about get into professional newsletter publishing? maybe you want to put up fresh, niche content up on your site each week? Or you are not sure what any of that is, but you are ready to make money in your sleep from the internet If you answered yes to any of the above, then my new 100 member mastermind group is for you!

The fastest growing forum for entrepreneurs can help you start or grow your business today. Experts such as Jay Conrad Levinson and Jack Canfield are featured members.

Mastermind Jay Conrad Levinson and Business Coach Maurice Evans Co-hosts Boot Camp Telephone Conference Call. Techniques found in the best-selling Guerrilla Marketing series of books will be taught to business owners. Entrepreneurs will be coached on a live Q&A phone call how to boost profits while spending little or no money. Guerrilla Marketing is a proven low-cost method used to create high impact marketing by small and large business owners alike.

Marketing versus Advertising

 

I  am often asked the difference between the two.  Unfortunately, I always give a different answer.  It is not as simple as giving the  “definition” of the words.  But I guess I can start with that so here goes:

 

ad·ver·tis·ing v. tr.

1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase sales.

mar·ket·ing  (mär k -t ng) n.

1. The act or process of buying and selling in a market.
2. The commercial functions involved in transferring goods from producer to consumer.

 

Notice how advertising is pretty limited, and marketing is all encompassing.  Advertising IS marketing but Marketing is NOT just advertisting.

 

Marketing includes many aspects of your businesss. 

 

It’s the way you dress, the location of your building, the way the phone is answered, the color of your logo, the style of advertising you do, the places you advertise, the language you use, the way your voicemail sounds, the way your menu trees are set up, the way you use your website…etc.

 

Marketing encompasses the subtle things of your business, as well as the overtly obvious.

 

Marketing separates competitors into “classes” and positions them in a specific rank in the eyes of a consumer.

 

I have heard:

 

“Dell has great prices, but be careful if you need customer service, their reps do not speak English well.”

 

To better help you understand branding and positioning in a plain language way, I recommend the book “Selling the Invisible: A Field Guide To Modern Marketing” by Harry Beckwith. You can get it from Amazon for about 15 bucks by CLICKING HERE.

 

Here is a great illustration:

 

If you paint a sign on the side of an elephant, it's  ADVERTISING.

If you parade that elephant through town, it's  PROMOTION.  

If the elephant tramples the mayor's rose garden, it's  PUBLICITY.  

If you can get the mayor to laugh about it, it's  PUBLIC RELATIONS.  

If the mayor pays you to let him kiss the elephant, it's  MARKETING.  

 

I am not sure where I got this, but if you are the author, let me know, so I can give you credit!

 

Marketing is all encompassing and is a total solution for a small business.  Advertising is necessary for a small business, but you need much more than just advertising to grow a business.

 

I hope this helps you understand a little bit better what the difference between marketing and advertising is, which will also hopefully help you understand the difference between a marketing consultant (like myself) and an advertising agency.

Keep GROWING your BIZ!

Maurice Evans

 

Ok so everyone knows the most powerful word in marketing is FREE.

Majority of americans take the view of "if its free, its for me!"

  You might be saying “But what can I offer for free? Maurice, surely you do not expect me to give away what I SELL do you?”

Well yes and no.  Why not give something that leads to the product or service you offer.

For instance what if I offered you a FREE report on: 

10 Pitfalls to AVOID before doing Direct Mail

Would you take it?  Even if you knew I owned a Printing Company?  Of course you would.  And my offer does three things.

1)     It qualifies the prospect.  People who never have and never will do a direct mail campaign have no reason to get this free report.

2)     It sets me up as an expert.  I am giving you helpful information (for free), something most likely none of my competitors offered you.

3)     Gives me their contact info and permission to follow up with them.

In the end, people go with who they feel are most qualified as someone who “gets them”.

If in my report I understand the needs of my prospect, then there is a good chance they will feel I can help them.  Which allows them to buy from me.

No one likes to be sold – but everyone loves to buy (shop).

Can you think of a report, checklist, toolbox, or other incentive that uses your expertise and knowledge that would give people a reason to contact you and allow you to contact them in the future?

If you can’t contact me and I will give you a free 15 minute consultation to help you get the creative juices going J

On 23 days until I get to open the present you bought me! (you did buy me a gift…right?) ;)

Hope you are having a Blessed Christmas Season at home and in your biz,

Maurice Evans