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MAKING YOUR WEBSITE SELL

Optimizing your website to sell is a very important part of doing business on the Internet.

Promoting your site is the easy part, but once a visitor surfs onto your webpage, what then?

There are a couple things you have to understand.

1. You ultimately know your product better than your customer.

2. You might be on a DSL line or cable modem, but a lot of users are still on dial-ups

So what does this mean? It means that you need to create a ‘web friendly’ site.

Optimize it to ensure a quick download time over 56k and convey your message very clearly to your user.

Compressing your site’s file size is essential for any web business.

If your site takes more than 10 – 13 seconds to load over 56k, you are definitely losing customers.

Try taking away flashy graphics that are just taking up valuable space and that are not really needed.

Next, get an image optimizer and start crunching your graphics. This is where the major downfall is for almost any site. They look great, but some graphics are just too big.

After your site’s file size is optimized, you need to come up with a game plan for your message. Whatever you sell, you must be able to clearly spell it out for your customers. Remember, your site is your personal salesman and it only says what you want it to.

Therefore, imagine if you walked into a retail store and a sales representative came up to you and started pitching the latest and greatest product.

What would it take for you to buy?

What would it take for other people to buy?

What keywords or phrases ring in people’s ears?

These are the questions you need to ask yourself when writing the text on your website.

Every product/service is different, so there is no sell-all universal answer. This is something you will have to formulate on your own.

What ever text you decide to put on your site, make it flow properly. Avoid sentence fragments and grammatical errors that could in the end trip up your users and cause confusion.

Conclusively, don’t overlook the power of surveys and polls. If you don’t think your site is performing as well as it should be, ask your customers what they think. Nobody can give you better feedback than your target market.

This article is Copyright 2003 Pop-Under-Ads.com. All Rights Reserved. If you would like to inquire about reprint permission, please contact us.

 

WRITING EFFECTIVE TEXT BASED ADS

Have you ever found yourself sitting there wasting away time trying to figure out the perfect way to word your text advertisements?

Are your existing text ads not generating the results you hoped for?

If you answered yes to either of these questions, then this article has been written just for you!

I want to discuss some important concepts to keep in mind when writing ads.

Hopefully by following these guidelines, you will be able to zero in on your audience and draw more qualified clicks.

1. Always write to your customer. Use words like ‘you’ and ‘your.’ Stay away from ‘we’ and ‘our’ as much as possible. Additionally, write as if you are talking with an individual customer instead of a group of people.

-BAD-
We have developed the greatest accounting software yet. With our software, accounting is a breeze for any business.

-GOOD-
Our revolutionary accounting software will make your business’ bookkeeping seamless and less time consuming.

The bad version talks too much about the company. The good version is basically the same thing, but addresses the user as an individual rather than a group.

2. List out the features and benefits to your customers.

In some cases, you can just list benefits and that’s good enough, but if you list features without any benefits, then you will probably lose highly targeted clicks and maybe even sales.

-BAD-
Our accounting software includes the ability to keep track of your bank account.

-GOOD-
With our easy accounting software, you will never have to deal with messy bank statements again. This software will keep track of all your company’s money so that you don’t have to worry about a thing.

The bad version of this just lists out a feature. Nobody cares because they are not given a benefit to associate it with. The good version does this exactly and it also addresses a single person by making use of ‘you’ and ‘your.’

Just think of it this way, if you list 3 features; you should have at least 3 benefits to back it up.

3. Give your price. If you are advertising one certain product, list your price in your ad. This helps to target visitors that are willing to pay.

-BAD-
First rate accounting software! Instant download!

-GOOD-
First rate accounting software for only $89.99! Instant download after purchase

The bad version in this scenario doesn’t list out a price, and that’s not a good because everyone who is interested in accounting software will click on this ad.

When doing a pay-per-click system, you want the most qualified visitors you can find without spending your entire advertising budget.

By restructuring your text to include a price, you can filter out the people that aren’t willing to pay $90 to download software.

Keep these tips in mind the next time you’re writing an ad and maybe you will find something that works well for your business. Blessings in your endeavors!

This article is Copyright 2003 Pop-Under-Ads.com. All Rights Reserved. If you would like to inquire about reprint permission, please contact us.

 

WINNING WITH LINK POPULARITY

When trying to achieve higher ranks on search engines, link popularity is a big factor.

Basically, it is a measure of how many links are pointing to your website. The more the better and there are many ways to accomplish this.

One well known method is submitting to any and every free directory you can find with hopes that search engine spiders will find you within these directories. (be sure these are legitimate directories and not Free-For-Alls (ffa's) which search engines recognize and frown upon)

Another good method is regularly posting to message boards and forums making sure to include your URL in your signature line.

Most posts of this nature are permanent and will eventually be detected by spiders. Not to mention, this is a pretty good form of free promotion!

Also, starting an affiliate program can also work out pretty well too. As you recruit affiliates, they will put their affiliate link on their website and as long as the link is pointing to your domain, it will build your link popularity.

Running an affiliate program through companies like ClickBank won’t help your rating because all affiliate links point to ClickBank, not your website.

These are three easier ways to go about getting incoming links, but unfortunately not everything is easy.

Search engines know the difference between a trade and an incoming link. So the BEST is to have an incoming link. You may need to pay for it, but if you can get it free -even better!

Trading links with other websites is a good way to establish link popularity, but it does take a little work.

When making link partnering decisions, start by surveying websites and their content. Make sure that a website draws the right audience for your product or service. Once you find a site that looks good, email the owner.

There are tons of thing you could say to convince this person to trade links with you, but consider this format:

-----------------------------------------------------------
Dear (first name or website name),

(Compliment to their site)
(Offer link partnership)
(Tell about your site. Describe products/services)
(Benefits)

(Signature)

 

If I was writing a letter to another website to request a link partnership with Pop-Under-Ads.com, I might write a letter like this:

---

Dear xyz.com,

After passing by your site, I couldn’t help but noticing your outstanding design. Your layout is handled very well and includes a lot of rich content.

We would very much be interested in trading links with xyz.com.

Our site, http://www.Pop-Under-Ads.com offers guaranteed traffic, layer ads, banner advertising, and other CPC types of marketing.

We also offer monthly subscription packages that act as one stop solutions for any size business.

I believe that our sites cater to the same general audience and that we could both benefit from a link exchange.

If you are interested, I would like to talk with you further regarding this matter.

Feel free to email me at sales@iGROWyourBiz.com, or contact me directly by phone at 1-888-Web-Hats. I will be looking forward to hearing from you.

Sincerely,

Need Promo, LLC .
Maurice Evans
President
Pop-Under-Ads.com
http://www.Pop-Under-Ads.com

---

If you’re having trouble finding words, feel free to copy and paste the example letter I wrote. Just be sure to insert your own information!

This article is Copyright 2003 Pop-Under-Ads.com. All Rights Reserved. If you would like to inquire about reprint permission, please contact us.

 

OPTIMIZING FOR TRAFFIC CAMPAIGNS

It is very important to optimize your website to attract attention and to lure visitors into interacting with what you have to offer.

Note: This article is NOT about Search Engine Optimization - It is about PEOPLE optimization, who is whom you really want to visit your site, right?

One great way to send a steady stream of traffic is through guaranteed traffic campaigns.

When advertising through guaranteed traffic campaigns, there are several factors that need to be realized for success.

First, you need to know how your website will be presented to users (what size the window will be).

For example, our traffic is delivered through full page pop-unders. If the user's screen resolution is set to 800x600 the pop will be 800x600. If their resolution is set to 1024x768, then the pop will size itself to 1024x768, and so on.

This means that you need to put the best your website has to offer within the 800x600 region since almost half of all Internet users are at 800x600.

The reasoning behind this is simple, if a user isn’t attracted to your site on initial contact, then they’re more than likely not going to scroll down the page or click on any links.

With that said, it wouldn’t be very useful to have the main ‘catch’ of your site in the middle of the page outside of the first 800x600.

What’s going to make a visitor want to scroll down? Try bringing your main ‘catch’ up to the top where it can easily be seen. What is most important to your customer?  Express that first off.

Second, do some research and see what methods are working for others in your industry, such as catch phrases, free offers, specials, etc.

Then, take the same ideas and apply them to your site. Now I’m not saying that you should steal your competitor’s website.  However, you should see what is working for them and then work the same principles into your site.

Free offers are hands down one of the best approaches to marketing.

Let’s assume that’s the tactic you’re employing for the purpose of your campaign. Put the offer in the top 800x600 with your main ‘catch.’

Also you may want to bold it, highlight it, or put it in a graphic. Basically, whatever looks best and sticks out the most.

Third, design a color scheme that is easy on your eyes, but sophisticated enough to catch a user’s attention.

Don’t use sharp colors that are so bright that it fries your eyes just to look at it.

An experience on your website should be enjoyable, not a situation that you’re going to come away blind from.

Also, make sure that you use colors that compliment each other. I’m sure you have seen websites that have clashing color schemes.

These can be very painful to look at so try to stay away from using awkward color patterns.

Lastly, don’t overlook your loading time. An acceptable load is 10 – 13 seconds over 56k, but by all mean, anything less than that is excellent.

Most users simply do not have the patience to wait for a slow site. If you find yourself stuck with too many Kb’s, all is not lost. Get yourself an image optimizer and have at it by cutting those image sizes down.

Most importantly - whenever you can, to get the most out of a guaranteed traffic campaing use a "landing" page.  Or a page designed to show BEFORE a visitor sees your website.  This is a sure-fire way to get the most people into your site.

If you don't have the time or facilities to create and effective ad yourself, Pop-Under-Ads will design an attractive, highly optimized popunder page for you for only $85 visit www.Pop-Under-Ads.com to get set up.

This article is Copyright 2003 Pop-Under-Ads.com. All Rights Reserved. If you would like to inquire about reprint permission, please contact us.