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MAKING YOUR WEBSITE SELL

Optimizing your website to sell is a very important part of doing business on the Internet.

Promoting your site is the easy part, but once a visitor surfs onto your webpage, what then?

There are a couple things you have to understand.

1. You ultimately know your product better than your customer.

2. You might be on a DSL line or cable modem, but a lot of users are still on dial-ups

So what does this mean? It means that you need to create a ‘web friendly’ site.

Optimize it to ensure a quick download time over 56k and convey your message very clearly to your user.

Compressing your site’s file size is essential for any web business.

If your site takes more than 10 – 13 seconds to load over 56k, you are definitely losing customers.

Try taking away flashy graphics that are just taking up valuable space and that are not really needed.

Next, get an image optimizer and start crunching your graphics. This is where the major downfall is for almost any site. They look great, but some graphics are just too big.

After your site’s file size is optimized, you need to come up with a game plan for your message. Whatever you sell, you must be able to clearly spell it out for your customers. Remember, your site is your personal salesman and it only says what you want it to.

Therefore, imagine if you walked into a retail store and a sales representative came up to you and started pitching the latest and greatest product.

What would it take for you to buy?

What would it take for other people to buy?

What keywords or phrases ring in people’s ears?

These are the questions you need to ask yourself when writing the text on your website.

Every product/service is different, so there is no sell-all universal answer. This is something you will have to formulate on your own.

What ever text you decide to put on your site, make it flow properly. Avoid sentence fragments and grammatical errors that could in the end trip up your users and cause confusion.

Conclusively, don’t overlook the power of surveys and polls. If you don’t think your site is performing as well as it should be, ask your customers what they think. Nobody can give you better feedback than your target market.

This article is Copyright 2003 Pop-Under-Ads.com. All Rights Reserved. If you would like to inquire about reprint permission, please contact us.

 

WRITING EFFECTIVE TEXT BASED ADS

Have you ever found yourself sitting there wasting away time trying to figure out the perfect way to word your text advertisements?

Are your existing text ads not generating the results you hoped for?

If you answered yes to either of these questions, then this article has been written just for you!

I want to discuss some important concepts to keep in mind when writing ads.

Hopefully by following these guidelines, you will be able to zero in on your audience and draw more qualified clicks.

1. Always write to your customer. Use words like ‘you’ and ‘your.’ Stay away from ‘we’ and ‘our’ as much as possible. Additionally, write as if you are talking with an individual customer instead of a group of people.

-BAD-
We have developed the greatest accounting software yet. With our software, accounting is a breeze for any business.

-GOOD-
Our revolutionary accounting software will make your business’ bookkeeping seamless and less time consuming.

The bad version talks too much about the company. The good version is basically the same thing, but addresses the user as an individual rather than a group.

2. List out the features and benefits to your customers.

In some cases, you can just list benefits and that’s good enough, but if you list features without any benefits, then you will probably lose highly targeted clicks and maybe even sales.

-BAD-
Our accounting software includes the ability to keep track of your bank account.

-GOOD-
With our easy accounting software, you will never have to deal with messy bank statements again. This software will keep track of all your company’s money so that you don’t have to worry about a thing.

The bad version of this just lists out a feature. Nobody cares because they are not given a benefit to associate it with. The good version does this exactly and it also addresses a single person by making use of ‘you’ and ‘your.’

Just think of it this way, if you list 3 features; you should have at least 3 benefits to back it up.

3. Give your price. If you are advertising one certain product, list your price in your ad. This helps to target visitors that are willing to pay.

-BAD-
First rate accounting software! Instant download!

-GOOD-
First rate accounting software for only $89.99! Instant download after purchase

The bad version in this scenario doesn’t list out a price, and that’s not a good because everyone who is interested in accounting software will click on this ad.

When doing a pay-per-click system, you want the most qualified visitors you can find without spending your entire advertising budget.

By restructuring your text to include a price, you can filter out the people that aren’t willing to pay $90 to download software.

Keep these tips in mind the next time you’re writing an ad and maybe you will find something that works well for your business. Blessings in your endeavors!

This article is Copyright 2003 Pop-Under-Ads.com. All Rights Reserved. If you would like to inquire about reprint permission, please contact us.